Supergulp featured at FBIF

EXHIBITION FEATURE / FBIF 2026 HANGZHOU Supergulp Packaging System

We are proud to share that the packaging design system for Supergulp was selected for exhibition at the FBIF2026 Global Creative Packaging Exhibition in Hangzhou.

True packaging architecture is never an exercise in superficial decoration. At Roots, we believe form must follow spirit: design begins long before a single visual asset is rendered. It is born from auditing the unseen essence and internal logic of the product—the physical container is simply its final engineering manifestation.

For Supergulp, our challenge was to translate raw effervescence and spontaneous delight into a highly structured visual language. Instead of competing for attention through chaotic noise, we engineered a packaging framework grounded in absolute restraint (克制). In a global showcase surrounded by high-density CPG innovations, Supergulp commands space softly, distinctly, and with effortless shelf authority.

Our sincere thanks to the FBIF Curatorial Board for recognizing the system logic and aesthetic discipline behind this work.